Humour is one of the underlying currents through all of my work. I really like to play with words, often with double entendres and puns (but not in the “Dad, please not another pun joke” way). I have a pretty unique way that I process information from outside sources, where I’m always trying to find the joke. In my personal work I let this lead the way, while in my client work I pare this back to the point that it harmoniously syncs with the needs of the brief.