Hive Preloved is a luxury resale brand sourcing curated vintage directly from Japan. The brand focuses on rare, high-quality pieces and offers a more modern, trustworthy approach to shopping pre-loved fashion online.

We developed a more confident and cohesive visual identity that balances fashion-led minimalism with a sense of warmth and personality. Alongside the rebrand, we designed and built a new custom Shopify website focused on creating a cleaner, more editorial shopping experience that puts the product and storytelling at the forefront.