Myokine came to us looking for a brand identity that would bridge the gap between skincare and performance, creating a brand that felt equally rooted in science, movement and modern self-care. Founded by an athlete and cosmetic doctor, Myokine was built around the idea that active lifestyles shouldn’t come at the expense of skin health, with products specifically designed to support skin pre- and post-workout.

Through a strategic branding process, we helped define Myokine’s positioning, messaging and visual direction before developing an identity that feels energetic, credible and contemporary. The colour palette was carefully chosen to balance freshness and vitality with trust and stability, while the typography, packaging and graphic system were designed to feel clean, functional and gym-bag friendly. The result is a bold new skincare brand that confidently carves out its own space within the active wellness market combining convenience, performance and science-backed skincare into one cohesive experience.