RFRM. came to us looking for a brand and digital presence that felt as refined and intentional as the experience inside their studios. As a modern reformer Pilates brand focused on movement and inclusivity, the goal was to create an identity that felt premium without becoming intimidating balancing softness, strength and simplicity throughout.

We developed a clean and confident visual identity paired with a fun website experience designed to reflect the atmosphere of the studios themselves. From typography and colour direction through to the overall digital journey, every detail was designed to feel positive, inclusive and easy to engage with. The result is a brand and website that positions RFRM. as both aspirational and welcoming, creating a seamless experience across every touchpoint.