Project Overview: I was tasked with establishing an online presence for AAE, a startup specializing in resin-art table tops. The objective was to create a website that seamlessly integrates into their planned digital marketing campaign. Co-founder Vinit envisioned this as the pivotal step for expanding beyond the local market.

Conclusion:The project illuminated the power of meticulous research, resulting in a resonant brand identity for AAE. Valuable insights were gained into culturally diverse design preferences, reinforcing the importance of inclusivity in marketing. The collaborative integration of design with the marketing campaign proved successful, underscoring the significance of cross-functional collaboration.