Project Overview: The task assigned was to create a compelling landing page for an upcoming mobile app tailored for general contractors. The goals were clear: attract contractors to join the waitlist and effectively communicate the app's features, extending the narrative to engage homeowners.

My Approach: I began by delving into interviews to understand the specific pain points experienced by contractors. The subsequent steps involved:

Challenges and Solutions: Navigating the balance between displaying substantial information and maintaining visual look became a key challenge. The iterative design approach, shaped by valuable user feedback, served as the compass to overcome this challenge. Each obstacle became an opportunity for refinement, ensuring the landing page resonated authentically.

Results: The endeavor yielded tangible results, witnessing a notable 30% increase in contractor waitlist sign-ups. Quantifiable metrics, such as a 75% scroll rate, underscored the audience's profound engagement with the presented content.

Conclusion:In conclusion, the landing page emerged as a refined and strategic tool, effectively capturing the attention of contractors and fostering increased waitlist engagement. The iterative design process, informed by user insights, played a pivotal role in achieving the desired outcomes.