This project showcases the brand identity design system for mPokket, a fintech platform. The goal was to create a strong, modern, and trustworthy brand language that communicates confidence, accessibility, and innovation — aligning with the company’s mission to empower young professionals and students.

🎯 Key Deliverables

Logo & Wordmark: A clean, geometric wordmark built to reflect reliability and modernity. Subtle typographic refinements were made to ensure balance and brand recognition.

Color System: Developed a primary palette centered around shades of blue to evoke trust and technology, complemented by a secondary palette for flexibility in marketing and UI applications.

Typography: Defined a clear type hierarchy combining modern sans-serif fonts for digital usability and readability across platforms.

Brand Guidelines: Created a comprehensive brand book detailing logo usage, clear space, color codes, typography rules, and extended applications for print, digital, and social media.

Visual Consistency: Ensured the brand identity works cohesively across app interfaces, marketing assets, and communications.

🧠 Design Approach

The design system focuses on clarity, confidence, and adaptability. By simplifying the visual elements and maintaining consistent spacing and contrast, the brand achieves a clean and contemporary aesthetic — one that scales seamlessly from digital screens to print materials.

💼 Tools Used

Figma • Adobe Illustrator • Photoshop • InDesign