Bonsai

Bonsai is a business management platform that combines CRM, time tracking, project management, invoicing and payments.

Target audiences: freelancers and small business owners.

My Process:

To kickstart the project, I conducted a comprehensive competitive audit of other CRM websites and customer reviews.

Write the first draft, then wireframe on Whimsical focusing on the optimal page structure and information flow

Then edit again based on

1. Clarity

2. Voice & tone

3. So what

4. Prove it

5. Specificity

6. Heightened emotion

7. Zero risk

OBSIDIAN

Obsidian is a note-taking app that stores files locally on your device instead of in the cloud.

Target audience: techy writers or researchers that require a secure and efficient way to organize and manage large amounts of information.

My Process:

To kickstart the project, I conducted a comprehensive competitive audit of other note-taking apps and customer reviews.

Write the first draft, then wireframe on Whimsical focusing on the optimal page structure and information flow

Then edit again based on

1. Clarity

2. Voice & tone

3. So what

4. Prove it

5. Specificity

6. Heightened emotion

7. Zero risk