Note: these are just mock projects. I don't work for e.l.f or Liquid Death.

e.l.f. cosmetics

e.l.f., which stands for eyes, lips and face, is an affordable clean and vegan makeup brand

Target audience: Gen Zers who have no boundaries in expressing themselves

Liquid Death

A funny beverage company with an evil mission to make people laugh and get more of them to drink more healthy beverages more often, all while helping to kill plastic pollution.

Target audience: Millennials and Gen Zers that appreciate humor and authenticity