Brand voice guide
Ngoc Bui
Note: these are just mock projects. I don't work for e.l.f or Liquid Death.
e.l.f. cosmetics
e.l.f., which stands for eyes, lips and face, is an affordable clean and vegan makeup brand
Target audience: Gen Zers who have no boundaries in expressing themselves
Liquid Death
A funny beverage company with an evil mission to make people laugh and get more of them to drink more healthy beverages more often, all while helping to kill plastic pollution.
Target audience: Millennials and Gen Zers that appreciate humor and authenticity
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Posted Mar 9, 2024
Strategizing brand voice, NOT brand identity.
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