Post-webinar email (spec work)

There are 3 segments:

Segment 1: Registrants who stayed till the end (but didn’t buy) 

Segment 2: Registrants who didn’t show up at all (ghosted)

Segment 3: Registrants who showed up but dropped off early (aka didn’t get the full pitch) 

The email down below is in Segment 3

It’s essentially anyone who showed up but didn’t stay. They’re not exactly sure how much of the webinar or offer they consumed -- and therefore have varying degrees of intent.  

Whereas the actions (or non-actions) of the first two segments are more clear and telling, this segment needs to speak to a broader spectrum of intent. 

I used the “traffic light” system as an analogy for their readiness to buy -- and offer 3 separate CTA’s that match those levels of intent. 

Intent-Appropriate CTA’s

Crystal clear options and guidance (aka next steps)

The ability to self-segment and re-orient and re-engage in your launch 

Create a webinar replay page

Ideally have a long form sales page (or at the very least a checkout page)

Create an opt-out landing page