Product launch/evergreen promotion email (spec)
Ngoc Bui
Researcher
Copywriter
Google Docs
What this email's “coaching”:
Self-identification with a “Buyer” by future pacing the first step in the ownership experience
Consistency via a powerful trial close (mid-cro commitment)
Social Proof & Exclusivity
Where to send it:
As a standalone sales email
An early sales follow-up after a conversion event (ie. webinar / launch announcement / presentation)
Example:
