Project Overview

Client: Reedz

Timeline: July 2021 - August 2021

Role: Product Designer

Business Need: Reedz aims to address the low reading rate in Tunisia by offering a convenient and accessible platform for knowledge consumption. The platform will leverage audio summaries and podcasts to cater to the busy lifestyles of Tunisian users and encourage a habit of continuous learning.

Problem Statement

The lack of time and interest in reading among Tunisian adults presents a significant barrier to personal development and knowledge acquisition. Traditional book consumption methods are inefficient and fail to cater to the fast-paced lifestyles of modern consumers.

Project Goals

Increase literacy rates: Promote a reading culture by making knowledge accessible and engaging.

Optimize time management: Offer concise and efficient content consumption formats (audio summaries, podcasts).

Enhance user experience: Create a user-friendly platform with a clean interface and intuitive navigation.

Expand content library: Continuously curate a diverse range of book summaries and podcasts to cater to various interests.

Build a loyal user base: Foster a community of learners by providing interactive features and engagement opportunities.

User Research & Insights

Potential user and their motivations

Research findings

Defining the Strategy & Solution

The following sitemap illustrates the core structure of the Reedz mobile app. It visually represents the hierarchy of information and navigation flow within the app.

This simplified IA empowers users to quickly locate the features they need, minimizing frustration and wasted time. The logical grouping of functionalities based on user tasks promotes intuitive navigation and a seamless user experience.

Wireframes and User flows

Solution and final product

Impact and Results

The Reedz app successfully captured the essence of a modern, engaging, and informative knowledge platform. User testing with 8 participants demonstrated overwhelmingly positive feedback.

Key findings include:

Brand Alignment: The app's design effectively reflected Reedz's mission to provide accessible and engaging knowledge content.

User Satisfaction: Participants praised the app's intuitive navigation, clear content presentation, and overall user experience.

Feature Effectiveness: The search functionality, content categorization, and audio playback features were particularly well-received.

Increased Engagement: Early indications suggest the app is successfully engaging users and fostering a love for learning.

These positive results validate the effectiveness of the redesign in meeting the project goals and exceeding user expectations.

Next Steps / Closing thought

Expanding the Reedz Experience

Building upon the success of the Reedz app, we envision several exciting opportunities to enhance the user experience and expand the platform's offerings.

Personalized Learning Paths: By leveraging user data and preferences, we can create tailored learning journeys to optimize knowledge acquisition.

Community Features: Fostering a community of learners through discussion forums, book clubs, or social sharing features can enhance engagement and knowledge exchange.

Author and Expert Partnerships: Collaborating with authors and experts can provide exclusive content, interviews, and insights.

These enhancements will solidify Reedz's position as a leading knowledge platform and create a more engaging and personalized learning experience for users. The Reedz project has been a rewarding journey into the world of knowledge consumption. By understanding the evolving needs of our target audience, we have developed a platform that effectively addresses the challenges of modern learners. As we continue to innovate and expand, Reedz has the potential to become a cornerstone of personal development and lifelong learning.

thank you for swinging by ✌️