Digital Content Manager and Community Engagement Specialist

Urban Restaurant Group is a collection of vibrant dining and drinking destinations across Oregon USA. I manage social media content for over 15 of these incredible venues, including taverns, bars, and restaurants. Since taking over, 4 new restaurants have joined the group, and we’ve seen impressive growth across all platforms.

Manage posting schedule for all accounts

Plan and curate engaging Instagram feeds and content calendars

Create and post all assets, including images, graphics, and reels

Proofread copy to maintain brand voice and clarity

Implement hashtag strategy tailored to each brand

Monitor performance of posts and overall engagement

Breakdown monthly analytics to identify trends and growth opportunities

Significant growth in reach and engagement across all platforms

+13,800 Instagram reach for one restaurant (2024)

+45,800 Facebook reach for another restaurant (2024)

Content interactions up by 100% and 232% (2024)

Acquired 4 new restaurants under the Urban Restaurant Group umbrella since joining

Increased follower counts, reaching over 474 new followers on Instagram for 2024 alone