Digital Content Manager and Community Engagement Specialist
Mika Vargas
Who is Urban Restaurant Group? 👥
Urban Restaurant Group is a collection of vibrant dining and drinking destinations across Oregon USA. I manage social media content for over 15 of these incredible venues, including taverns, bars, and restaurants. Since taking over, 4 new restaurants have joined the group, and we’ve seen impressive growth across all platforms.
My Role 👩🏻💻
Manage posting schedule for all accounts
Plan and curate engaging Instagram feeds and content calendars
Create and post all assets, including images, graphics, and reels
Proofread copy to maintain brand voice and clarity
Implement hashtag strategy tailored to each brand
Monitor performance of posts and overall engagement
Breakdown monthly analytics to identify trends and growth opportunities
Results ⭐️
Significant growth in reach and engagement across all platforms
+13,800 Instagram reach for one restaurant (2024)
+45,800 Facebook reach for another restaurant (2024)
Content interactions up by 100% and 232% (2024)
Acquired 4 new restaurants under the Urban Restaurant Group umbrella since joining
Increased follower counts, reaching over 474 new followers on Instagram for 2024 alone
Insights from January- September 2024 of some of the restaurants under URG.
Graphics used by Urban Restaurant Group.
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Posted Sep 23, 2024
Managed social media for 15+ Urban Restaurant Group venues, boosting reach, engagement, and followers while adding 4 new restaurants to the portfolio.
