Social Media Strategist - Head

Mika Vargas

Graphic Designer
Copywriter
Social Media Manager

Who is Shoutout Digital? 👥

Shoutout Digital is a dynamic social media management agency specializing in handling the online presence of multiple dental clinics across Australia. With a focus on strategic content creation and analytics-driven performance, Shoutout Digital helps dental practices stand out in the digital space while adhering to AHPRA guidelines.

My Role 👩🏻‍💻

Developed and executed a robust social media strategy for over 21 dental clinics across Australia.
Spearheaded content creation and management, including crafting engaging graphics, videos, and captions tailored to each clinic's unique voice.
Led the transformation of the social media department, implementing processes to streamline content scheduling and performance tracking.
Collaborated closely with the team to ensure all content aligned with industry regulations and brand messaging.
Regularly reviewed analytics to provide actionable insights and optimize strategies for better engagement and reach.

Results ⭐️

This project is ongoing, and we're seeing a significant uptick in engagement and follower growth across all platforms. The structured content approach and targeted strategies drive more visibility and interaction for our clients.
Facebook reach increased by 153%, hitting over 121K for a clinic.
Another clinic achieved a 120% boost in reach, with 208K views.
Instagram reach grew by 166%, totaling 35K for once clinic.
Content interactions surged by 54.5%, 25.3%, and 100% respectively for a clinic.
Total reach from multiple clients in 2024.
Total reach from multiple clients in 2024.
Samples of graphics throughout my time at Shoutout Digital.
Samples of graphics throughout my time at Shoutout Digital.
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