Is your content strategy a guessing game or a well-oiled mac...
Michael Thornton
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Posted Jan 21, 2026
Is your content strategy a guessing game or a well-oiled machine? ⚙️ Most brands fail at social media because they lack the infrastructure to stay consistent...
Is your content strategy a guessing game or a well-oiled machine? ⚙️ Most brands fail at social media because they lack the infrastructure to stay consistent.
Here’s a peek behind the curtain of the Social OS I build for my clients in Airtable. It’s more than just a calendar, it’s a central command center featuring:
Automated Status Triggers: Content moves from 'Draft' to 'Approved' with instant team notifications.
Hashtag Vault: Categorized libraries of high-performing tags for every niche.
Platform-Specific Previews: Seeing exactly how a post looks before it goes live.
Stop managing from a messy spreadsheet. Let’s build your engine. 🚀"