ModelCars.com (http://ModelCars.com) is a long-standing

ModelCars.com is a long-standing Shopify store with a large catalog of over 4,000 SKUs in the scale model and diecast niche. Despite strong traffic and an established customer base, users were struggling to navigate the store and complete purchases. A full CRO audit was conducted covering behavioral analysis, competitor benchmarking, mobile usability, and site speed to identify friction points and create a prioritized conversion-focused improvement roadmap.