Aafaq Sikandar - Founder & CEO at ENCYPHERS | Contra
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Aafaq Sikandar
Founder & CEO at ENCYPHERS
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New York, USA
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New York, USA
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Eticos.care (http://Eticos.care) is a wellness driven brand offering personalized healthcare solutions with a mission to make ethical, effective care accessible to all. The goal was to maintain and optimize the existing Shopify infrastructure while improving overall performance and conversions. Encyphers collaborated with Eticos.care (http://Eticos.care) to identify key friction points, streamline site operations, and enhance the conversion journey. Emphasis was placed on maintaining a fast, bug-free experience while also implementing optimization tactics to drive engagement. Conversion rate optimization was central to the project, ensuring users could easily find, trust, and purchase the right wellness products. The result: a consistently high performing storefront with smoother user flows, stronger sales funnels, and infrastructure built to scale sustainably.
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Sensica, a leading skincare technology brand, collaborated with Encyphers to optimize their website’s user experience and functionality. The primary objectives were to enhance conversion rates (CRO), fix bugs, and implement key functionalities to ensure a seamless shopping experience for customers. Encyphers focused on resolving technical issues, improving the site’s usability, and optimizing its conversion pathways to drive higher engagement and sales. With targeted CRO strategies, the website’s performance improved, offering smoother navigation and faster load times. The project resulted in a more robust online presence, enhanced functionality, and a noticeable increase in conversions, making Sensica’s website more user-friendly and efficient
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Frankie4's migration from Magento to Shopify Frankie4's smooth transition from Magento to Shopify was expertly handled by Encyphers. We designed and coded the Shopify store, ensuring a seamless migration of all products and orders, delivering an improved shopping experience for their customers.
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ModelCars.com (http://ModelCars.com) is a long-standing Shopify store with a large catalog of over 4,000 SKUs in the scale model and diecast niche. Despite strong traffic and an established customer base, users were struggling to navigate the store and complete purchases. A full CRO audit was conducted covering behavioral analysis, competitor benchmarking, mobile usability, and site speed to identify friction points and create a prioritized conversion-focused improvement roadmap.
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