Aafaq Sikandar's Work | ContraWork by Aafaq SikandarAafaq Sikandar
Full-Stack Developer & Web Designer
Shopify CRO & UX Optimization for Active Drip Skincare
Active Drip partnered with us to improve its Shopify store through behavioral analytics, Shopify CRO, and UX optimization. The project focused on understanding real customer behavior, identifying conversion barriers, and implementing data-driven improvements across the storefront. Using Microsoft Clarity insights, we refined key customer touchpoints to strengthen engagement, improve user experience, and create a more conversion-focused Shopify website design that supports long-term ecommerce growth. Store Design & Development Shopify Store Redesign & UX Optimization for 2Modern
Led a Shopify store redesign and UX optimization project for 2Modern, a premium furniture and home décor brand. The project focused on Shopify website design, Shopify theme customization, and Figma-to-Shopify implementation to create a visually refined and conversion-focused e-commerce experience. The storefront was rebuilt with improved product discovery, mobile-first UX, and scalable Shopify architecture to support long-term growth.
Shopify Product Page & Subscription UX Optimization for TruCBN
TruCBN partnered with us to improve the reliability and conversion performance of its Shopify product pages. The project focused on resolving a critical quantity selector issue, modernizing the subscription experience, and refining the Shopify website design to create a smoother purchasing journey. Through Shopify theme customization, JavaScript improvements, and Shopify CRO best practices, we delivered a more intuitive product page that increased customer confidence and strengthened subscription engagement.