Shopify Email Automation & CRO

Shopify Email Automation & CRO Journey Setup

Good Kitty Co had a strong product narrative in the women’s intimate health space, but the post-purchase experience was effectively silent. Customers were completing orders or subscribing, and then the journey stopped. We're missing structured onboarding, reassurance after purchase, and branded communication that reinforces trust in a sensitive health category.

Encyphers stepped in to rebuild the post-purchase ecosystem within Shopify, focusing on Shopify CRO, email automation, and customer journey design that support long-term retention rather than one-time conversions.