Orba - Prototype App Landing Page

This exploration presents a landing page designed to introduce Orba as a tool for building motion driven prototypes. We focused on creating a clear narrative that helps users understand how Orba streamlines workflows and supports teams with efficient animation tools.

Prototype tools often struggle to communicate their value quickly. Users may feel overwhelmed when features, use cases, and visual previews are not aligned in a structured story. Our challenge was presenting the product in a way that feels approachable, informative, and motivating for teams exploring new workflow solutions.

Effective use of contrast to highlight the most popular plan, guiding users' attention. Simple language and bullet points simplify decision-making, adhering to the Law of Simplicity. Consistent design elements enhance familiarity, while the strategic placement of CTA buttons follows the Law of Fitts for easy access and action. Based on Laws of UX

By refining hierarchy and aligning content with visual storytelling, the landing page communicates Orba’s purpose with clarity. Users can understand how the product works, why it matters, and how it enhances prototype creation for teams. The result is a cohesive and inviting experience that supports better product adoption.