B2B2C Product Build and Launch by Des EbelB2B2C Product Build and Launch by Des Ebel

B2B2C Product Build and Launch

Des Ebel

Des Ebel

Role

Product Designer and Webflow Developer

Outcomes

- designed /built/launched platform that reached 200% of sales goal in first quarter, leading initial market research through wireframes, prototyping, testing, and release
- created design system and brand guide
- developed a user-provider matching system that used low-code integrations and JavaScript
- established processes and metrics for collecting data that would inform/transition to later ML-reliant iterations
- built product timeline, feature prioritization, and development plan five years out to prepare for investors
- developed strategy, product placement, and designed assets for strategic partnerships
See full case study at des-ebel.com/kojafit
Live site, both desktop and mobile web app
Live site, both desktop and mobile web app
Mobile web app - Sign up page testimonials from our first happy customers
Mobile web app - Sign up page testimonials from our first happy customers
Mobile product offerings
Mobile product offerings
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Posted Oct 16, 2024

Des co-founded and designed, helped develop, and launched a B2B2C web app - a platform that connected fitness and nutrition coaches to clients.