B2B2C Product Build and Launch
Role
Product Designer and Webflow Developer
Outcomes
- designed /built/launched platform that reached 200% of sales goal in first quarter, leading initial market research through wireframes, prototyping, testing, and release
- created design system and brand guide
- developed a user-provider matching system that used low-code integrations and JavaScript
- established processes and metrics for collecting data that would inform/transition to later ML-reliant iterations
- built product timeline, feature prioritization, and development plan five years out to prepare for investors
- developed strategy, product placement, and designed assets for strategic partnerships
See full case study at des-ebel.com/kojafit
Live site, both desktop and mobile web app
Mobile web app - Sign up page testimonials from our first happy customers
Mobile product offerings
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Posted Oct 16, 2024
Des co-founded and designed, helped develop, and launched a B2B2C web app - a platform that connected fitness and nutrition coaches to clients.
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