Onboarding UX for B2B SaaS Startup
Des Ebel
Role
Lead designer and project manager
Key Outcomes
Enhanced user onboarding experience
Reduced complexity and ambiguity in sign up process
An iterative product roadmap for our new signup process
Industry-specific resources and flows
For full case study, go to des-ebel.com/heavy-ux
Old user flow showing pain points and technical/business problems
screen grab of new onboarding experience that kept users engaged and in the loop
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Posted Oct 16, 2024
Led a cross-functional team from product, engineering, marketing, and customer success to overhaul and redesign the new user onboarding and sign up experience
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