Onboarding UX for B2B SaaS Startup
Des Ebel
UX Designer
Product Designer
Webflow Developer
Figma
Webflow
Zapier
Role
Lead designer and project manager
Key Outcomes
Enhanced user onboarding experience
Reduced complexity and ambiguity in sign up process
An iterative product roadmap for our new signup process
Industry-specific resources and flows
For full case study, go to des-ebel.com/heavy-ux
Old user flow showing pain points and technical/business problems
screen grab of new onboarding experience that kept users engaged and in the loop
