Cross-Functional Branding for Tech Startup
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Brand Designer
UX Designer
Webflow Developer
Adobe Illustrator
Figma
Webflow
Role
Lead designer | Webflow developer
Overview
Implementing the rebrand’s design. Including all projects and deliverables related to the website, marketing and sales collateral, social media and PR, events, and executive visual communications.
Team
I worked with in-house marketing, product, engineers, and customer success. I managed projects and teams of external contractors and agencies for SEO, branding, development, social media, and graphic design.
Key Outcomes
- Successful new website launch
- New opportunities with F500 companies
- New and improved design assets across sales, marketing, customer success
- Internally, renewed sense of cohesive identity and purpose
- Partnership with NVIDIA and feature at Jensen's GTC Keynote
See des-ebel.com/heavy-brand for more
Part of HEAVY.AI Brand Guide
Landing page + Registration for HEAVY + NVIDIA joint webinar
Product Overview page
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Posted Oct 16, 2024
Des spearheaded a branding overhaul for a B2B SaaS startup. Website redesign, Webflow development, all marketing and sales assets.
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Tags
Brand Designer
UX Designer
Webflow Developer
Adobe Illustrator
Figma
Webflow
B2B2C Product Build and Launch
Onboarding UX for B2B SaaS Startup