Cross-Functional Branding for Tech Startup

Des Ebel

Brand Designer
UX Designer
Webflow Developer
Adobe Illustrator
Figma
Webflow

Role

Lead designer | Webflow developer

Overview

Implementing the rebrand’s design. Including all projects and deliverables related to the website, marketing and sales collateral, social media and PR, events, and executive visual communications. 

Team

I worked with in-house marketing, product, engineers, and customer success. I managed projects and teams of external contractors and agencies for SEO, branding, development, social media, and graphic design.

Key Outcomes

- Successful new website launch - New opportunities with F500 companies - New and improved design assets across sales, marketing, customer success - Internally, renewed sense of cohesive identity and purpose - Partnership with NVIDIA and feature at Jensen's GTC Keynote
Part of HEAVY.AI Brand Guide
Part of HEAVY.AI Brand Guide
Landing page + Registration for HEAVY + NVIDIA joint webinar
Landing page + Registration for HEAVY + NVIDIA joint webinar
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Product Overview page
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