Costa Rica, 2023
Client: Sirú Financiero
Sirú App is a product developed by Cabana Data for Sirú Financiero, where certified financial advisors make use of this tool every day.
The Sirú app brings 1-on-1 consultations from paper to digital, giving visibility of the consultant's budget, debt management plan, net worth, equity, investment and portfolio, along trackable and achievable goals.
The below document has the UX analysis completed on their MVP in 2023.
It's 22MP-give it a minute to load :)
UX Analysis
Sirú App LOGIN site: https://siru.app/ -Landing page at their official site.
The app is private, and managed solely by Sirú Financiero trough licenses to the group or financial advisory personnel.
I collaborate in product design projects with Walter, owner and main architect at Cabana Data.
As a team, we go from data to product design and development, where I'm the person in charge of UX workshops, research and analysis, as well as UI and developer hand off.
Working in the product-market fit for Sirú App gave me real experience in financial products, market and overall solving day-to-day activities through a SaaS solution.
I:
Use design thinking to create REAL user experiences
Think big and take the smallest notes to get the details right
Articulate design rationale
Deliver Figma or penpot flows, mockups and dev-ready prototypes
Collaborate with engineers to bring designs to life
