Lexter is a modern platform for recruiting lateral associate legal talent, distinguished by its extensive nationwide database and focus on candidate fit over deal closures. It offers firms anonymized candidates, comprehensive data, simplified workflows, and strategic insights, while providing candidates confidential outreach and detailed firm information. Lexter's tagline, "Happy employees build healthier firms," reflects its mission. I helped Lexter create their brand identity and recruiting portal, enhancing their unique positioning in the market.