Project overview
Mobile-first product and marketing design that moves home seekers from discovery to financing guidance.
Outcome
The challenge
Home-buying journeys span discovery, listings, financing and education, often beginning on a phone.
Role & tools
The approach
I redesigned key pages, app screens and articles mobile-first, then extended the work through reusable components and shared design tokens.
Mobile-first Abodefy home discovery experience.
Map and list browsing flow for property discovery.
The result
Key documented outcomes:
• 110K+ listings — The home-search experience is designed for filtering a large, current Texas inventory.
• Mobile-first — Discovery, finance guidance and education follow one product language on a phone.