Farmers Insurance Group Dynamic TV Content Development

While at AdCentral, we led the design, development, and deployment of dynamic TV content for Farmers Insurance Group. This project focused on creating visually engaging digital displays that enhanced in-office communication and customer engagement, all while adhering to Farmers Insurance's strict brand identity and tone.

Directed the design team to ensure all deliverables met Farmers Insurance's brand guidelines and tone of voice.

Conducted thorough quality assurance reviews to maintain high standards across all content.

Collaborated with the video production team to organize and integrate client-provided content into dynamic TV templates.

Planned and managed content calendars, deliverables, and schedules to align with project milestones and client requirements.

Streamlined collaboration between design, video, and web development teams, ensuring seamless execution across all departments.

Assigned tasks and responsibilities, clarified ownership, and resolved interdepartmental production issues promptly to avoid delays.

Addressed production errors swiftly, coordinating between teams to ensure a functional and on-time launch.

Implemented proactive solutions to avoid recurring issues, enhancing efficiency and project success.

Maintaining strict alignment with Farmers Insurance's branding across all dynamic TV content.

Managing communication and coordination across multiple teams and departments.

Resolving production issues promptly without impacting project timelines.

Established clear processes and workflows to streamline collaboration and task management.

Held regular team check-ins to ensure alignment on progress, identify potential issues, and implement quick solutions.

Created detailed plans for each deliverable, ensuring clear expectations and accountability.

Delivered high-quality, brand-consistent dynamic TV content, enhancing Farmers Insurance's in-office engagement.

Resolved interdepartmental issues efficiently, ensuring functional and timely project launches.

Improved team efficiency and task completion time by 25% through optimized workflows.

Ensured 100% adherence to Farmers Insurance's branding standards, maintaining a cohesive and impactful customer-facing presence.

This project successfully modernized Farmers Insurance's in-office digital communication, reinforcing brand identity and improving customer engagement. Through optimized workflows, strict quality assurance, and seamless collaboration across departments, we delivered a scalable, high-impact solution that aligned with the client's objectives and enhanced their digital presence.