Creating a Branded Website for Pop DesignPop Design, a new Amazon-centric brand created by Kannyn MacRae, aimed to deliver functional, emerging technology-driven products that enhance people's lives. The challenge was to establish and launch a cohesive brand and product identity that captured the essence of the Pop Design and appealed to a broad demographic.

Leveraging Kannyn MacRae’s personality as an avid mountain biker, Trevor collaborated to create the brand identity, cohesive full-circle customer experience, and website for Pop Design. The goal was to express a joyful adventure-seeking spirit powered by approachable innovation.

Individual product pages were crafted to be both informative and emotionally compelling. A carefully curated image gallery showcased specialized product shots and lifestyle imagery, accompanied by detailed product descriptions, manuals, and instructions. The A/B testing of flat white product 'hero' shots, previously employed on Amazon, was extended to the website to optimize conversion rates.

Recognizing the diversity of user devices, the Webflow landing pages and Shopify website design prioritized mobile responsiveness. Whether accessed on a desktop, tablet, or smartphone, the website ensured a seamless and visually consistent experience, underscoring Pop Design's commitment to accessibility.

In essence, the entire online experience became an integral component of Pop Design's success, serving as a digital storefront that not only showcased their innovative products but also reinforced the brand promise of reliability, support, and making "Life Better" through thoughtful design.

To streamline growth, Pop Design’s stock was housed and fulfilled by Amazon(FBA). The Shopify website and Webflow landing pages were equipped with automatic Amazon shipping was created, allowing convenient and automatic order delivery without added intervention. This successful launch provided valuable consumer insights typically hidden from Amazon vendors.

Pop Design’s quality-centric approach, leveraging design to make “Life Better” for everyone, was backed by warranties and on-demand customer support. The new brand identity captured the promise of reliability with strength and a smile.

View the Website for yourself: Pop Design Products