Nonprofit brand transformation

I redesigned the brand identity for DarkSky International, a nonprofit educating the public about the effects of light pollution.

The process included extensive stakeholder research internationally, competitive research, and trend analysis. Deliverables included a new name plus visual redesign of all elements, including the logo, sub-brand naming and logos, brand guidelines, custom illustrations and infographics, social media templates, editorial design, wearables and schwag, and a complete website redesign.