I redesigned the brand identity for DarkSky International, a nonprofit educating the public about the effects of light pollution.
The process included extensive stakeholder research internationally, competitive research, and trend analysis. Deliverables included a new name plus visual redesign of all elements, including the logo, sub-brand naming and logos, brand guidelines, custom illustrations and infographics, social media templates, editorial design, wearables and schwag, and a complete website redesign.
0 likes · 7 views · May 1, 2024
I developed a comprehensive branding strategy for a nonprofit, redefining their public perception and increasing their engagement rates significantly.
