Fitbit launch success

I was Fitbit’s first designer and 8th employee, helping the company turn the fitness wearables niche into a large consumer electronics sector and growing the company by over 10x over 2 years. We launched numerous products in those early years, form the first Fitbit Tracker to the Aria Smart Scale and subsequent wrist-worn wearables. I redesigned the website, launched a new e-commerce experience, internationalized the site, developed digital product like Weight Goals and Activity Tracking tools, and launched the first iOS and Android apps. I hired the entire design team and also selected and oversaw outside resources such as 3D compositors, video effects, and packaging designers. We

Fitbit became a household name and was later purchased by Google.