Logo & brand identity for a school

Bluebird Montessori School is a small home-based preschool offering individualized growth and play experiences for children and parents in St. Louis. The brand’s voice is one of child-centered playfulness in an environment that’s relaxed, open-minded, and oriented on the future of learning. The school’s new visual identity needed to project an image that was sincere, trusted, dependable, fun, and welcoming.