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OSLabs runs under Codesmith, the coding bootcamp, and needed a brand identity built from scratch. There was no existing visual system, just a mission and a growing community of developers and open-source contributors who needed something to rally around. I was brought in to design the whole identity end to end.

The brand had to live in two worlds at once. On one side, OSLabs is deeply technical and a home for engineers shipping real tools, the kind of place that needs to feel credible in a GitHub README. On the other, it's a nonprofit community trying to bring in sponsors, new contributors, and bootcamp graduates who don't yet think of themselves as "open source people."

It also had to work across a lot of touchpoints from day one: social, event promo, web, print.  And it had to be usable by non-designers inside the org, so the system needed to be flexible enough that the team could stay consistent without needing a designer in the room every time.