📍 United States

CaseBlink is a seed-stage startup founded in 2023, building an AI tool that helps US immigration law firms manage their cases. When they came to me they were pre-funding, pre-brand, and about to start talking to both early users and investors at the same time. I designed the brand identity and built out their early-stage website.

Immigration law is dense and the stakes are high, so the brand had to feel like something an attorney would trust. But CaseBlink isn't another clunky legal tool but a modern product, and the design had to say that without trying too hard. The harder part was timing. They were heading into fundraising, which meant the identity needed to do a lot of quiet work at once: look credible to lawyers, look modern to users, and give investors the sense that the people behind it knew what they were doing.

The logomark started with the letters C and B fused into a single shape, then rotated 45 degrees so it leans forward a small bit of momentum baked into the mark. The colour palette runs from Han Purple through a blue gradient down to Dodger Blue. I wanted it to feel clean and authoritative without landing in the generic corporate-blue territory that every other legal tech brand seems to live in.

CaseBlink went on to raise $2.15M in 2025 from Entrepreneurs Roundtable Accelerator and Tower Research Capital. The round was the team's win, the result of the hard work they put into the business, not the brand alone. But it's a good feeling when the work you made is in the room while it happens.