Hunchy Hills Distillery Branding & Packaging Design

Hunchy Hills Distillery is a female-led distillery nestled in the lush hinterlands of Queensland, Australia. When the founder reached out to us, she was struggling with a brand identity that didn’t represent her story — one that felt overly masculine, generic, and disconnected from the essence of her business. What we did:

Brand Strategy

Brand Identity Redesign

Brand Collateral

Packaging Design (3D Rendering)

Marketing Materials (Online & Offline)

We refined Hunchy Hills Distillery’s identity with a feminine, artisanal touch. The new intertwined “H” monogram and floral motifs bring an air of elegance, complemented by a rich palette of colours to strike a balance between femininity and masculinity.

Packaging Design To elevate storytelling, we collaborated with artist Vanessa Perske to transform her artworks into collectible pieces, with each label capturing the unique flavour and character of the gin inside.