A.M. Bees is a company run by a grandfather and grandson, and as such, their brand values are family and honesty. They provide honey to their friends and community, after doing so for a little while, they got to the point that they wanted to have a logo and business cards made and some packaging ideas proposed for future use.

The soft lines and color palette create a welcoming feeling throughout the brand. This feeling ties to their value of family, and the simple no-frills logo visualizes their transparency and honesty in their transactions with their customers.

Branded packaging was also discussed so their honey and beeswax products would have a more professional look. Other people seeing the branded packaging would be a free “extra” advertising method as well. It was kept simple and uncluttered. A simple, subtle pattern of flowers was made from some varieties of flowers the bees would pollinate in the area.

These warm colors were selected to carry the same warm and calming feeling throughout the design. A handwritten style font was chosen for the logotype to keep the local feel while still looking professional.

The images used for inspiration give off a warm, welcoming feeling. They take the freshness and calmness of nature. I wanted to bring those same feelings to the logo I created.