Starpack Competition: Qatar World Cup Promotional Bottle

The brief was to design a promotional soft drinks bottle that will elevate your chosen brand, and allow consumers to identify with the World Cup euphoria. Size can be between 330ml and 750ml.

What can be done to drive shelf stand-out and pack recognition via an iconic design? How could superior functionality be incorporated?

What can be done to drive shelf stand-out and pack recognition via an iconic design How could superior functionality be incorporated

Innovative

Evidence of research into selected brand, and why you have chosen it

Consumer Convenience - Functionality – opening, closing, handling, disposability and suitability of the product.

Environment -recycle and reduce. Show consideration to environmental issues.

Relevance to target marketing group

Creative use of structure and form

Maximum shelf impact & material selection

Ease of use or other improved functionality

Without compromising creativity, transportation should be considered

Gathering insights into Qatar's rich history and culture served as my starting point, aligning with the upcoming World Cup. Drawing inspiration from Qatar's architectural diversity, cultural festivals, traditional attire and the innovative stadium designs, I aimed to infuse these elements into my sketches. My goal is to celebrate Qatar's heritage while contributing to the design of the selected brands bottle design.

After researching and gaining inspiration from Qatar's culture and history, I began sketching bottle designs. These designs aimed to incorporate Qatar's cultural elements while also elevating and refining the Shani's bottle aesthetics, creating a harmonious fusion of culture and design.

The next step in my creative process involved generating Photoshop renders to explore potential colour schemes for the bottle designs. These digital renders allowed me to experiment with various colour palettes, enabling me to visualise how different combinations would complement the overall design and evoke the desired cultural and aesthetic elements.

The final step in my creative process was to take me sketches and turn them into 3D models. To achieve this, I used a CAD software to craft detailed 3D models of the bottle designs. This stage was essential for visualising the form, shape, and proportions, bringing the designs as close to the final product as possible. By using CAD software, I could ensure that the bottles not only looked realistic but also considered the practical aspects of manufacturing and functionality, ultimately refining and perfecting the designs for the brand's future production.

In preparation for the 3D model, I began by experimenting with the bottle's form, crafting a sketch model to gain hands-on insight into its shape and structure. This method helped by, allowing me to create a 3D model that closely resembled the final product. As part of the creative process, I also experimented with the background colours for the presentation image, exploring various hues and tones to find the perfect visual backdrop that would both accentuate the bottle's design and create a captivating and harmonious overall visual presentation.