Treasury and cash management platform for startups

Ballast helps startup founders and finance leads put idle cash to work without losing sight of runway. It connects every account and fund in one place, shows how much money is safe to move, and turns treasury decisions into clear actions the team can review and approve. Like ballast keeps a ship steady, the product keeps a company’s cash stable while it grows.

Founders and finance leads are numerate and skeptical. They don’t want a pretty dashboard full of charts, they want to know what to do next and why. Most treasury tools show balances but leave the decisions to spreadsheets. Cash sits in a dozen accounts, nobody knows how much is truly spare, and every move needs context before anyone signs off.

Built the Ballast brand, a calm and confident identity that feels trustworthy for money, with a green arrow that points forward

Designed the home screen around one question, how much money can you move today, and what it means for your runway

Structured navigation around how finance teams think, cash, risk and record, instead of copying other banking tools

Wrote every label and number in plain language, so each screen supports a decision instead of just showing data

Designed the signup flow to get teams from first visit to connected accounts with as little friction as possible

Ziva, Studio /03