Fleo e-Commerce Development

Gabriela de Souza Campana

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Project Manager

eCommerce Manager

Account Manager

Jira

Slack

Webflow

Fleo

Project & Account Management

Sep 2021 — Feb 2022

FLEO PDP
FLEO PDP
Project Overview
Fleo wanted to move to a headless storefront because of site speed and creative flexibility. As an activewear brand, it was crucial to include high-quality imagery of their apparel in use across the site without hits to performance. Using Shogun Frontend, Form Factory built a super responsive site equipped to handle advanced functionality. A great example is FLEO's collection and product pages that instantly check real-time inventory across hundreds of variants to show customers which colorful prints are available in their size.
My Contributions
I led the delivery of the Fleo headless store, where I managed a UX/UI designer team and five developers. By migrating projects from GitHub to Jira, implementing SCRUM, building team morale, and working more hours in the weeks before and after launch, I delivered the project on time with outstanding quality. The client was delighted with my services, the new store features, and the site speed.
FLEO PLP
FLEO PLP
FLEO Quiz Page
FLEO Quiz Page
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Posted Aug 30, 2023

Activewear brand FLEO headless store (launched November 2021). Site speed and creative flexibility were two main motivators of this project.

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Project Manager

eCommerce Manager

Account Manager

Jira

Slack

Webflow

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