Google Rio 2016 Olympics
Gabriela de Souza Campana
For the 2016 Olympic Games, Google sold a project to 4 major Brazilian brands.
Project Management
Jul 2015 - Jul 2016
Project Overview
All of Brazil Plays consisted of a personalized feed of original Rio content, including daily videos and 42 sporty games.
Everything on the platform was linked to produce a customized experience that automatically surfaced the best content based on the user's interests.
The 42 minigames were custom-designed for the platform.
They could be played with a customizable character also featured in programmatic banners that continued the personalized play across the web.
The project was a huge success. It generated 40 Million organic impressions and 2.5 Million game plays.
Awards:
Webby Awards - Display & Banner Campaigns
El Ojo award winner -Bronze in Interface and Navigation
FWA Site of the day
My Contributions
Partners Management
QA - UI, UX and DEV
Project Sprints
Development FollowUp
Content Management
Publishing - Taxonomy
Risk Management
Feedbacks and Approvals
Tracking and Reports
SEO
Live production
GanttChart
Scheduling
POs and Invoices
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Posted Aug 30, 2023
Platform with a personalized feed of original Rio 2016 Olympics content, including daily videos and 42 sporty games.
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