Google Rio 2016 Olympics

Gabriela de Souza Campana

0

Digital Marketer

Project Manager

Google Analytics

Google Apps

Smartsheet

For the 2016 Olympic Games, Google sold a project to 4 major Brazilian brands.

Project Management

Jul 2015 - Jul 2016
Project Overview
All of Brazil Plays consisted of a personalized feed of original Rio content, including daily videos and 42 sporty games. Everything on the platform was linked to produce a customized experience that automatically surfaced the best content based on the user's interests. The 42 minigames were custom-designed for the platform. They could be played with a customizable character also featured in programmatic banners that continued the personalized play across the web.
The project was a huge success. It generated 40 Million organic impressions and 2.5 Million game plays.
Awards: Webby Awards - Display & Banner Campaigns El Ojo award winner -Bronze in Interface and Navigation FWA Site of the day
My Contributions
Partners Management QA - UI, UX and DEV Project Sprints Development FollowUp Content Management Publishing - Taxonomy Risk Management
Feedbacks and Approvals Tracking and Reports SEO Live production GanttChart Scheduling POs and Invoices

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Posted Aug 30, 2023

Platform with a personalized feed of original Rio 2016 Olympics content, including daily videos and 42 sporty games.

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Digital Marketer

Project Manager

Google Analytics

Google Apps

Smartsheet

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