Jul 2015 - Jul 2016

All of Brazil Plays consisted of a personalized feed of original Rio content, including daily videos and 42 sporty games. Everything on the platform was linked to produce a customized experience that automatically surfaced the best content based on the user's interests. The 42 minigames were custom-designed for the platform. They could be played with a customizable character also featured in programmatic banners that continued the personalized play across the web.

The project was a huge success. It generated 40 Million organic impressions and 2.5 Million game plays.

Awards: Webby Awards - Display & Banner Campaigns El Ojo award winner -Bronze in Interface and Navigation FWA Site of the day

Partners Management QA - UI, UX and DEV Project Sprints Development FollowUp Content Management Publishing - Taxonomy Risk Management

Feedbacks and Approvals Tracking and Reports SEO Live production GanttChart Scheduling POs and Invoices

If you like what you see and want to work together, get in touch!