GC Tree Solutions: Framer Landing Page Refresh + CMS

GC Tree Solutions is a Gold Coast arborist company serving residential, commercial, and civil clients across South-East Queensland. What began as a landing-page cleanup grew into a broader Framer build, with a visual refresh, new content infrastructure, and a clearer path to quote requests.

The existing site needed visual and structural attention. After the landing page work, the scope expanded to include a resources hub and CMS-powered FAQs and articles, giving the team a way to manage new content without changing the build.

I redesigned and developed the site in Framer, covering the landing-page overhaul, quote-request flow, service presentation, resources page, CMS collections, new service-page builds, and ongoing content updates across the site.

Landing-page overhaul with a clearer hierarchy, stronger visual flow, and refined spacing and typography.

Quote form integration with service selection, positioned as a more visible next step for prospective customers.

Services grid for 6 core offerings.

Social proof refresh across testimonials and the partner-logo carousel.

Instagram feed integration to surface recent work.

New service pages that give each core offering a clearer, more focused path from discovery to quote request.

Resources hub for FAQs and articles.

Framer CMS collections that let the team add, edit, and publish FAQs and articles without developer support.

Responsive Framer development across desktop and mobile.

Ongoing content and site updates to keep service information, resources, and on-site messaging current as the business evolves.

A clearer, more conversion-focused site paired with a self-serve content system and an ongoing update rhythm, giving the GC Tree Solutions team a site that can grow alongside their services, resources, and day-to-day marketing needs.