SignalBoard: Executive Analytics Dashboard Landing Page

A Framer landing page for an executive analytics dashboard that brings scattered business data into a single view. The audience was decision-makers, including C-suite leaders, VPs, and operations leads, who need to understand performance without jumping between tools.

The page needed to explain a data-heavy product quickly, make its dashboard feel useful in a decision-maker’s daily workflow, and direct visitors toward signup.

I designed and developed the responsive landing page in Framer, shaping the page structure, visual direction, and product-led narrative.

I built the page around metric-driven storytelling. Rather than presenting features as a generic list, each section introduces a specific metric, shows how it appears in the dashboard, and explains the decision it can support.

The sequence follows the product experience: see the data, understand the signal, then move toward a next step. That structure keeps the message clear for an audience with limited time.

Product-led landing page designed around the dashboard experience.

Metric-focused feature sections that connect data views to decision-making.

Responsive Framer development across desktop and mobile.

Signup-oriented page flow with a clear path from product understanding to action.

A live Framer site that gives an executive analytics product a more focused, decision-maker-friendly entry point.