A conversion-focused landing page for a building digital-twin platform used by property developers and facility managers to monitor, manage, and maintain buildings from one dashboard.
The challenge
Digital-twin software can be difficult to explain quickly. The landing page needed to clarify what the platform does, who it is for, and why it belongs in a property team’s daily workflow, while directing qualified visitors toward a demo or signup.
My role
I designed and developed the responsive landing page in Framer, shaping the information architecture, visual direction, and product-led storytelling.
The approach
I structured the page around the dashboard instead of abstract feature claims. Each section introduces a specific part of the platform, explains the problem it addresses, and shows what users can expect to see.
The hierarchy was built for busy property teams: clear section breaks, plain-language explanations, and visuals rooted in the product experience rather than generic illustrations.
Key product features
The page uses 3 feature views to make the product easier to understand in context.
Feature view 1 from the building digital-twin platform
Feature view 2 from the building digital-twin platform
Feature view 3 from the building digital-twin platform
What I delivered
Product-led page structure that translates a technical platform into a clear story.
Dashboard-focused visual system that shows the platform in context.
Conversion-focused sections designed to support demo requests and signups.
Responsive Framer development for a polished experience across desktop and mobile.
Outcome
A live, responsive marketing site that gives a technical facility-management product a more accessible and credible entry point for its target audience.
Conversion-focused Framer landing page for a building digital-twin platform, designed to make a technical facility-management workflow clear for property teams.