Yield | Brand Design

Yield is a dynamic technology firm known for its expertise in harnessing data insights to provide sustainable solutions for businesses. Renowned for their data-driven approach, they are committed to enhancing efficiency and reliability while offering personalized strategies to minimise environmental impact.

The logo should embody the company's mission while consciously avoiding conventional symbols associated with sustainability and the environment, such as leaves, sun, or Earth. Instead, the design should convey a consultancy that is data-driven, diligent, and forward-thinking. 

The mark combines an abstract plant motif intertwined with the letter Y. The brand needed to exude an aura of forward thinking and sustainability, so the fusion of these two fundamental elements, along with the letter Y were explored to create a bold icon that is both minimal and useful as the brand's logomark. This logo design aligns with the company's ethos and digital-first approach, making it a strong and memorable presence in the digital space.