This isn’t a tech brand trying to look futuristic.
It’s a robotics company that looks exactly like what it builds; precise, repeatable, engineered.
Every line was constructed with intent.
Every curve balanced for tension and control.
Nothing added for aesthetics. Everything built for structure.
The symmetry is systematic.
The repetition is deliberate.
The geometry mirrors automation itself.
My role wasn’t just to design a logo.
It was to interrogate it, pressure-test it, and position it where it truly belongs.
From grid exploration to strategic direction, I shaped BESES into what it was always meant to be, a Robotics & Automation company built on logic, not trend.
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Posted Feb 17, 2026
This isn’t a tech brand trying to look futuristic.
It’s a robotics company that looks exactly like what it builds; precise, repeatable, engineered.
Every lin...