This brand wasn’t designed to

This brand wasn’t designed to “look cool.” It was designed to belong.

I led the brand design for Celsior Luxe; a streetwear brand built for people who live between anime frames and blockchain blocks. Instead of forcing Web3 and anime into one noisy mix, the logic was simple: let each culture breathe. Separate collections. Clear signals. No filler arcs.

Every visual choice pulls from power, identity, and progression; like a main character leveling up. Not merch. Not trends. A uniform for a culture that gets it. Check full casestudy here: https://www.behance.net/gallery/226697779/Celsior-Luxe-Brand-Identity