I created a Shopify eCommerce store for MAD.ONE, a biking apparel brand founded by Danish pro cyclist Jakob Fuglsang. The brand focuses on high-performance cycling gear for all terrains and seasons, leveraging Jakob's 20+ years of professional experience to design innovative clothing. The brand's name, inspired by the challenging Col de la Madone climb, embodies the spirit of pushing limits and empowering cyclists to be their own number one.