The Rebrand · Template Reconstruction · Framer Web Dev 💻

With a track record of shaping iconic brands—from Meta’s transformation to storytelling at Netflix—Jess built The Rebrand to be a studio that lives and breathes reinvention. She came to me with a template in mind and a concept for the website ready to go.

The original template was a great starting point, but it quickly became clear it couldn’t carry the weight of her creative vision.

So we pulled it apart. Piece by piece.

Every section, every component, every line of structure was either rebuilt or reimagined. The site still runs on the bones of a template, but looks and feels like nothing else out there.

We worked to reflect the spirit of The Rebrand’s mission: "bring me a mess, I'll bring you a map." Everything about the sites serves one purpose: to show that Jess isn’t just talking about transformation. She is the transformation.