The Rebrand · Template Reconstruction · Framer Web Dev 💻

Jess Lewis didn’t want just another plug-and-play website.

With a track record of shaping iconic brands—from Meta’s transformation to storytelling at Netflix—Jess built The Rebrand to be a studio that lives and breathes reinvention. The original template was a starting point, but it quickly became clear it couldn’t carry the weight of her creative vision. So we pulled it apart. Piece by piece.

Every section, every component, every line of structure was either rebuilt or reimagined. The site still runs on the bones of a template, but looks and feels like nothing else out there. It’s rich in detail.

Sleek, but not cold. Confident, without shouting.

We worked to reflect the spirit of The Rebrand’s mission: to elevate brands into their next chapter—with a layout that felt expansive and refined. The type, the movement, the pacing—they all serve one purpose: to show that Jess isn’t just talking about transformation. She is the transformation.