Client Background

Rosaura was a successful broker and entrepreneur in the Houston, Texas area looking to build a strong social media presence as a leader in her community.

Together, we developed a social media strategy that would position her as an expert and resource for her Hispanic/Latinx audience.

Every graphic, reel, and video script was carefully curated as part of a content strategy that was custom created for my client. We were able to integrate her experience in several industries, the Houston area, and navigating life as a first-gen Latin woman.

On her Instagram page, you'll be able to see her personality come alive, while still providing valuable and educational content.

Educational Posts and Carousels - Custom templates for topics in both English and Spanish, based on market research.

Reels - Introduced reel creation as Instagram changed from a photo-based to a video-based platform. Included trending sounds in two languages in order to serve both sides of her audience.

Caption Writing - As a bilingual creator, my client needed to reach both sides of her audience. With my background in translation, I introduced English and Spanish caption for every post.

Video Scripts: The idea of "Chat with a Monarch" was my client's way of creating community in Houston, both through local business leaders and her online community. Each script was written and translated by me for a 20-30 minute video.

With just 3 posts a week, Rosaura's Instagram has brought her an additional 1.5k organic followers since we started. Her audience engagement skyrocketed, and now we're in the process of launching her own podcast!