The Problem

The use of PRP technology or Platelet-Rich Plasma (PRP) can seem medically daunting and taboo to potential clients.

Women between the ages of 25-60 looking for a non-invasive way to help boost confidence in their bodies.

My job was to find a way to introduce the technology, and it's procedures and provide important advisories, without making the reader feel like they were reading a textbook.

I incorporated headlines and titles that would resonate with the audience with references to popular pop culture, like the movie Twilight, known for its obsession with blood and forbidden romance.

After I completed the blog series on vampire beauty. I created this digital magazine and web design so that the client could see how the same content could be transformed into a helpful guide for clients interested in PRP technology. The project was a total success!