Business Analysis & Visualization

This dashboard shows the geographic distribution of sales and profits across regions and markets, with category-level breakdowns.

Insights: - Western Europe leads all regions in sales and profits. - Europe and USCA are the top markets, while Africa and Central Asia contribute the least. - Technology dominates across most markets. - The Asia Pacific market shows steady growth, a sign of emerging potential. These insights support market-specific strategies and reveal regional strengths and gaps.

This dashboard analyzes sales and profit performance across years, categories and individual products, highlighting performance drivers and pricing impact.

Insights: - Technology leads in both sales and profit. - Canon imageCLASS 2200 is the top-performing product. - The scatter plot reveals that higher discounts don’t always lead to higher profits, in fact, deep discounts often reduce profit. - Tables generate strong sales but consistent losses.

This dashboard explores the impact of shipping cost on profit margins, broken down by shipping mode and order priority. Insights: - Standard Class is the most used shipping mode and generates the most profit, even though it has the highest shipping cost. - Same Day shipping has the lowest profit, likely due to higher operational costs. - Medium priority orders generate the most profit, while Low priority orders barely contribute. - Total shipping profit falls over 30% below the goal.